David Jones AW13 Fashion Launch: Sydney, Australia - 6th February 2013...
A good dose of Australia's social set gathered to watch top line models including Miranda Kerr and Megan Gale strut at David Jones' Elizabeth Street store from around 7pm this evening.
Thirty-seven designers including Alex Perry, Collette Dinnigan and Zimmerman showcased over 230 looks alongside DJs runway debutants, Ellery, Rachel Gilbert and Banjo and Matilda.
Dual tone colours and prints featured heavily throughout the evening while lace and leather made a big comeback.
The 175-year-old retailer has reluctantly embraced new technologies to lift struggling sales and this year's event was livestreamed (via the internet) for the benefit of those who missed out on one of the show's exclusive tickets.
David Jones' group executive of merchandise Donna Player said those who couldn't attend could keep track of what was happening on social media.
"Customer viewing parties are a first and there will be stylists there as well. They can watch the livestream from Sydney, drink champagne and participate in the whole event even though they aren't physically here," she told Murdoch owned The Telegraph.
"It's bringing social media back to that whole tactile experience because they are able to buy the clothes straight away, the majority of those looks are in store immediately."
Well done to everyone involved in the success of the event. Now to wait and see if it makes a difference to the bottom line of the high end retailer.
David Jones talent: Napoleon Perdis Sophie Clarke- David Jones, General Manager shoes and Accessories Donna Player – David Jones, Group Executive, Merchandise Deb Foreman- David Jones, General manager of Menswear David Jones fashion family ( includes all fashion designers stocked at David Jones)
David Jones ambassadors and models: Miranda Kerr Jason Dundas Jessica Gomes Samantha Harris
Websites
David Jones official website www.davidjones.com.au
David Jones 'Fashion Launch' official website fashionlaunch.davidjones.com.au
ไฟล, miranda, 8449761941, ไฟล, ประว, ไฟล, หน, าท, ภาพน, การใช, ไฟล, ามโครงการ, อม, ลเก, ยวก, บภาพขนาดของต, วอย, างน, กเซล, ความละเอ, ยดอ, กเซล, กเซล, กเซล, ภาพท, ความละเอ, ยดส, งกว, 8206, กเซล, ขนาดไฟล, เมกะไบต, ชน, ดไมม, image, jpeg, ปภาพหร, อไฟล, เส, ยงน, นฉ. ifl prawtiifl hnathimiphaphni karichiflkhamokhrngkar khxmulekiywkbphaphkhnadkhxngtwxyangni 383 599 phikesl khwamlaexiydxun 153 240 phikesl 307 480 phikesl 1 000 1 565 phikesl duphaphthimikhwamlaexiydsungkwa 8206 1 000 1 565 phikesl khnadifl 1 13 emkaibt chnidimm image jpeg rupphaphhruxiflesiyngni tnchbbxyuthi khxmmxns raylaexiyddanlang epnkhxkhwamthiaesdngphlcak ifltnchbbinkhxmmxns khxmmxnsepnewbistinokhrngkarsahrbekbrwbrwmsuxesri thi khunsamarthchwyid khwamyx khaxthibayMiranda Ker 8449761941 jpg David Jones AW13 Fashion Launch Sydney Australia 6th February 2013 A good dose of Australia s social set gathered to watch top line models including Miranda Kerr and Megan Gale strut at David Jones Elizabeth Street store from around 7pm this evening Thirty seven designers including Alex Perry Collette Dinnigan and Zimmerman showcased over 230 looks alongside DJs runway debutants Ellery Rachel Gilbert and Banjo and Matilda Dual tone colours and prints featured heavily throughout the evening while lace and leather made a big comeback The 175 year old retailer has reluctantly embraced new technologies to lift struggling sales and this year s event was livestreamed via the internet for the benefit of those who missed out on one of the show s exclusive tickets David Jones group executive of merchandise Donna Player said those who couldn t attend could keep track of what was happening on social media Customer viewing parties are a first and there will be stylists there as well They can watch the livestream from Sydney drink champagne and participate in the whole event even though they aren t physically here she told Murdoch owned The Telegraph It s bringing social media back to that whole tactile experience because they are able to buy the clothes straight away the majority of those looks are in store immediately Well done to everyone involved in the success of the event Now to wait and see if it makes a difference to the bottom line of the high end retailer David Jones talent Napoleon Perdis Sophie Clarke David Jones General Manager shoes and Accessories Donna Player David Jones Group Executive Merchandise Deb Foreman David Jones General manager of Menswear David Jones fashion family includes all fashion designers stocked at David Jones David Jones ambassadors and models Miranda Kerr Jason Dundas Jessica Gomes Samantha HarrisWebsitesDavid Jones official website www davidjones com auDavid Jones Fashion Launch official website fashionlaunch davidjones com auEva Rinaldi Photography www evarinaldi com wnthi 6 kumphaphnth ph s 2556 16 13 aehlngthima Miranda Ker phusrangsrrkh Eva Rinaldi nbsp 1971 nbsp nbsp nbsp khaxthibay Australian changphaph aela actress wnekid 16 phvscikayn ph s 2514 nbsp sthanthiekid 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